OUR STORY

The Beginning

Our passion for great craft beer started over 20 years ago in the Pacific Northwest, where our Founder, CEO and Pharmacist (Mike Peerson) was introduced to some of the finest craft beers on the planet.  After moving to Arkansas, Mike quickly learned that the craft beer he was enjoying in the greater Seattle area was not available, so he did what any craft beer lover would do; he had his friends ship it to him any way they could.  It would not be unusual to him making a trip to the airport to pick up luggage filled with an assortment of fine beer.

Over a decade later, Mike’s youngest daughter met a young man named Levi, who in a very short time became not only a son-in-law but a new best friend that shared the same passions as Mike -  except for the craft beer part. 

The Inspiration

Levi’s introduction to craft beer was born from a shared passion for the great outdoors.  Mike & Levi did a four day hiking trip around the Maroon Bells in Aspen, CO.  Upon completing the challenging hike, Mike took Levi to a craft brewery to celebrate the accomplishment, and “ wallah", a new shared passion was born.  Levi said that it would be great to make great beer for a living, and Mike responded with, “Let's start in the garage first." 

RENDEZVOUS JUNCTION

“Crafting beer that brings taste & buds together"

The Passion

Upon returning from Colorado, Mike and Levi went straight to the local home brew store and bought a kit brew.  The beer turned out great but wasn’t adventurous enough, so the duo quickly turned to all grain brewing.  Mike went straight to work on creating unique recipes leveraging his knowledge and passion for the microbiology and chemistry behind yeast, starches, enzymes and fermentation while Levi went to work on beer names to support the recipes and the brand they were creating.

The Brand

Our homebrews were a big hit with the family and before long we had friends and extended family coming together just to enjoy great craft beer.  This phenomena of people coming together (rendezvous) at a place to enjoy great tasting beer  (junction) was the inspiration behind our brand.  Crafting great tasting beer that brings people together quickly transformed into “Crafting beer that brings taste & buds together”. 

The Logo

The design began at the same place the inspiration started - the mountains, but needed to make it’s way home to Rogers, Arkansas.  Given our city was named after Captain Charles Warrington Rogers, who was vice-president and general manager of the St. Louis and San Francisco Railway, also known as the Frisco, we knew that “junction” was perfect to wrap up our brand with a train.

The Beer Names

The beer naming took on a life of it’s own.  Once we decided that the names must correlate to the beer and what happens when people come together, the creative juices of the family (largely Levi) came to life.  Today, we have over 70 unique recipes that carry a unique name directly and indirectly associated with people coming together. 

© 2016 by Rendezvous Junction Brewing Co., LLC.